Connecticut River Artisans

The Art of Marketing



Connecticut Local Business Meetup – Generating Connections


Just like we provide a space for local artist to get to know each other and for the community to get to know them, we’ve set this space and article to teach you some ways you use to be found online.

Times have changed and conventional marketing methods are no longer as effective as they used to be. These days, research shows that more buyers are turning to the Internet for information about local business. People are no longer perusing through newspapers and phone books anymore.

“The key to successful lead generation lies in understanding consumer behavior.”

Marketing your business online is therefore the most effective way to reach more people. It is even faster than word of mouth, TV and Radio, which a few years ago were the most effective means of marketing a local business.

Unfortunately, several businesses are still unable to meet their lead generation goals despite going online. This is because there is more to online lead creation than people usually see. Here are a six local lead generation tips guaranteed to make your local business profitable.

Six Local Lead Generation Tips

local lead generation tips1. Have a business website
More buyers search the web for information on goods and services they are interested in before they can finally make a purchase. When such buyers go online, your business website should be one of the available sources of information. By providing useful consumer information, you increase the likelihood of your business attracting the prospective buyers from the traffic it generates. In addition, ensure that you have your own domain. This gives the impression of a well-established and professional business. Purchasing a domain and setting up a website is very cheap and takes a short time these days.

2. Optimize your landing Page
Once your website is set up, optimize your landing pages to increase ranking on search result pages. Some of the ways you can ensure your landing pages are optimized are; by avoiding indirection by keeping the number of links on your page as low and, strategically positioning your call to action buttons. In addition, keeping online registration form as short as possible also helps improve Landing Page Optimization.

3. Consider Email Marketing.
Email marketing helps you remind customers about your existence. Moreover, it is also a great way to pass news of fresh deals and offers and bring back previous customers. You can employ different creative ways to your email campaigns, interesting and as personalized as possible.

4. Make good use of social media
Utilizing Social media is a very effective and cost effective way of improving local brand awareness. You can make further use of it by interacting with the social media community with the aim of drawing valuable information from the public view on specific products. You can also use your social media accounts to share information and respond to customer inquiries taking advantage of such opportunities could result in great leads.

5. Get influential online individuals to review your products.
This could be anyone from famous personalities with a huge viral following, to active bloggers in the health industry. Such individuals have the capacity to reach a broader audience, which in turn creates potential of lead generation.

6. Make Strategic Partnerships.
Teaming up with businesses that offer products and services that compliment yours is one of the best forms of teamwork that could increase leads. Remember, it should be a small business or even a larger company that compliments your business, not a business you are in competition with. There are also MLM company reviews you can seek out and find a local business group to work with. Those can be fun, entertaining and incoming-producing.

This way, the two businesses generate lead for each other and coexist in a healthy symbiotic way. A good example is a company that sells health supplements collaborating with a fitness gym, a nutritionist or Nutrition clinic.

Always keep in mind that setting up a great business and investing in products that have a rich market is just the beginning. Successful local lead generation is the only way to turn your great business into a profit making enterprise.

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